Wordsmith & Co. - We Shape Your Ideas Into Words

		"Wordsmith & Co. consistently delivers their projects on time and on budget. The quality of their work has either met or exceeded our expectations." - J. Patrick Guider, President, TOPAZ Technologies, Inc.
		What We Can Do for You Wordsmith & Co. is like a magnifying glass on a sunny day: we help focus the light of your idea to ignite the marketplace. Beyond mere words (the kindling), our team of experts can offer your business the strategic marketing analysis and creative design and development to help build your fire into a powerful forge. Here is a sampling of services we provide: company profiles Just-In-Time™ technical documentation strategic marketing planning and analyses brochures seminar and meeting reports case studies white papers training guides direct-response advertising market-driven website design The Problem Customer: "So, what does ABC Corporation do?" Sales rep.: "We're a leading provider of enterprise-wide, Web-based content management software that provides out-of-the box ERP integration via XML." Customer: "OK, but what exactly does your company do?" The Solution - the Company Profile Speaking Clearly to the Marketplace, Again & Again No matter what your story is, you can tell it in an engaging manner. Wordsmith & Co. can help you create a clear, compelling company profile that succinctly explains your company, market, strategy, and the history of your company's response to its market. We use persuasive, informing, metaphor-speckled prose that drives the story forward and draws the reader in without being patronizing or business- speak-boring. Our sources include your existing written material, but we also conduct interviews with the principals and their selected customers and associates. You can use this one-page "touchstone" as an introduction to new customers, investors, new employees, or the media. In addition, you can use it as the basis for your elevator pitch, corporate brochures, the blurb on your website's home page, or the boilerplate "About" section in your press releases. The Lever Once the fulcrum (the company profile) is in place, Wordsmith & Co. can use our team's marketing expertise and design talent to lift your company into full view of a larger, broader market. This isn't about changing your corporate strategy-this is about clearly defining who you are, and making sure the world knows about it. Add muscle to the lever with white papers, case studies, and a website that actively collects information about your prospects. A comprehensive strategy for establishing corporate identity and building brand equity do nothing but enhance the market research and inside sales strategy you already have. Running Late to the Marketplace? Just-In-Time Documentation enables you to meet aggressive production deadlines. First, we quickly create the very basic documentation your product needs to reach the marketplace. Then, we follow-up with the thorough treatment the marketplace demands of complex, high-tech. products. It Works Like This Call us. We'll set up a 20-minute meeting with you to discuss your specific needs and to decide whether it's appropriate for us to work together. If we agree to move forward, we may want to meet with you again to sketch out the project's scope in more detail. Within two days of that meeting, we'll have a proposal to you that describes the products we plan to deliver, offers a detailed schedule, and a detailed explanation the costs involved. About Jeff Twining Jeff started his writing career in 1990 as the company historian for the Elgin-Butler Brick Company in Austin. He collected more than 150 hours of oral history interviews with 42 interviewees, honing listening skills that serve him to this day. Over the next seven years, Jeff wrote for a variety of publications as architectural historian, freelance writer, business analyst, and as a legislative assistant for a prominent business lobbyist. In 1997, he left Hoovers, Inc. and began to write for technology companies similar to the ones he profiled. As a technical writer, Jeff worked for Dell Computer, IBM Global Services, Dazel Corporation (now a part of Hewlett-Packard), and Vignette Corporation. In May, 2001, Jeff assumed the role of El Jefe and started Wordsmith & Co. to provide high-quality technical documentation, training materials, and company profiles to businesses always striving to meet short deadlines.
Contact Us! Jeffrey A. Twining, El Jefe 512-663-1487 info (at) wordsmithco.com P.O. Box 66281 Austin, Texas 78766-6281